Lotus Derma Botanics has launched its first-ever campaign for its Blemish Free Face Wash, marking a milestone for the brand in large-scale communication for acne-mark and pigmentation care. The campaign will be visible across TV, OTT, digital platforms, and social media, reflecting the brand’s push into broader public engagement.
The initiative is rooted in a key consumer insight: people relying only on high-strength chemical actives often experience irritation, redness, and dryness. To address this, Lotus Derma Botanics developed a formula that blends kojic acid with antioxidant-rich multi-berry extracts, maintaining a skin-friendly pH of 5.5. The brand claims that 90% of users noticed visible improvements within four weeks, reinforcing its science-meets-nature philosophy.
The campaign film features a college student navigating stubborn acne marks, portraying the emotional journey that accompanies skin concerns. The narrative emphasizes mindful skincare-reminding consumers that effective results come from balanced formulations, not just aggressive actives.
Nitin Passi, chairman and managing director of Lotus Herbals, highlights that this product is among the best-selling innovations under the DermaBotanics line, developed with dermatologists and backed by more than 30 years of research and manufacturing expertise.
The rollout will extend to national and regional broadcasting, with integrations on JioStar and Amazon MX Player, along with retail and digital amplification. The launch aims to connect with consumers seeking safe, effective solutions for acne marks, dark spots, and pigmentation-without compromising skin sensitivity.
