Lotus Herbals has launched a new marketing campaign promoting its Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++. The water-based formula features Cica and Hyaluronic Acid, designed to address common sunscreen complaints among younger consumers: it absorbs quickly, prevents breakouts, and leaves no white cast.
The brand film targets Gen Z and millennials through a conversation between young women discussing typical sunscreen problems. A third character introduces the Safe Sun Ultra Rx Serum, highlighting its key ingredients and broad-spectrum UV protection. The advertisement concludes by showcasing the updated packaging of the Safe Sun range.
Nitin Passi, Chairman and Managing Director of Lotus Herbals, emphasizes that the campaign celebrates the needs of modern women while showcasing the product’s protective qualities. He describes the serum as “revolutionary,” empowering women to confidently face sun exposure while maintaining healthy skin.
The campaign will appear across multiple platforms including Jio Hotstar, regional television, and social media channels such as Facebook, Instagram, and YouTube. In-store marketing materials like banners, danglers, and posters will support the campaign at retail locations to drive consumer interest in this latest addition to the Safe Sun line.
