LS Digital has unveiled DataQuark, a dedicated business unit for data and insights, elevating its existing data operations to meet growing market demand. Former Data & Insights CEO Vinay Tamboli will lead this new entity as CEO.
“In today’s digital-first world, businesses must harness data’s full potential,” said Prasad Shejale, founder and CEO of LS Digital. “DataQuark will lead our charge in Data & AI, following the successful integration of specialized units like Langoor and Social Panga within our framework.”
DataQuark employs a “Collect – Collate – Activate” methodology, ensuring data integrity while enabling large-scale activation. The unit helps organizations enhance AI capabilities, optimize marketing, and strengthen data infrastructure.
“As AI evolves, data’s role has never been more critical,” noted Tamboli. “Through DataQuark, we’re building an ecosystem integrating AI-driven solutions and advanced analytics to help brands break data silos and accelerate innovation.”
The new business unit offers four core services: Marketing Data Infrastructure, connecting first-party data with ad platforms; Business Data Infrastructure, linking cross-departmental data through data lakes; AI & ML Solutions for insights and process automation; and Data and AI Readiness, preparing organizations for AI adoption through strategic planning and implementation roadmaps.
