The platform lets users create personalised posters featuring Jasprit Bumrah, sharable across social media.

L&T Finance (LTF) has introduced an AI-powered microsite as part of its ‘Aapke Business Ka Game Changer’ Business Loan campaign, aimed at empowering small and medium enterprises (SMEs). The microsite enables business owners to create personalised posters featuring their business tagline and brand ambassador Jasprit Bumrah, amplifying both their visibility and outreach.

Positioning itself as an early adopter of AI technology in the BFSI (Banking, Financial Services, and Insurance) sector, LTF’s new microsite enhances customer engagement by offering a customised, digital experience. The AI-generated business posters are designed to be easily shared across social media platforms, and selected entries even stand a chance to be featured in the company’s Out-of-Home (OOH) campaign.

Kavita Jagtiani, Chief Marketing Officer, LTF, said:
“Our intuitive microsite demonstrates our commitment to empowering customers beyond financial solutions. By enabling them to create unique business taglines and posters with Jasprit Bumrah, we’re giving business owners a tool to boost visibility and pride in their entrepreneurial journey-backed by our Business Loans.”

Beyond the microsite, the campaign also celebrates real customer success stories. Testimonials from SME clients are featured on LTF’s website and YouTube channel, showcasing how LTF’s Business Loans played a pivotal role in transforming their businesses.

To kick off the campaign, LTF launched a television commercial featuring Jasprit Bumrah. The ad highlights the key benefits of its business loans, including a fully digitised application process, quick disbursal, and app-based withdrawal.

The campaign is supported by a multi-city integrated marketing push that includes:

• OOH advertising: Hoardings and airport branding in Mumbai and Delhi
• Print and in-flight visibility: Ads in popular inflight magazines
• Digital and social media activations

The campaign currently runs across seven major cities: Mumbai, Delhi, Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur, using a strategic media mix to maximise reach and impact.