L&T Finance Ltd. (LTF), one of India’s leading retail financiers, has launched its latest campaign, ‘Just Zoom Two-wheeler Loans’, featuring star pacer and brand ambassador Jasprit Bumrah. Debuting during the high-viewership window of Asia Cup 2025 on Sony’s broadcast network, the campaign reinforces LTF’s brand promise of speed, precision, and seamless digital lending.
As Associate Sponsor of Asia Cup 2025, LTF is leveraging massive visibility across 13 broadcast channels and multiple regional feeds. The campaign’s tagline, ‘Bumrah Ki Speed Par’, cleverly draws a parallel between Bumrah’s signature pace and the instant approval of LTF’s two-wheeler loans.
The 30-second TVC is set in a two-wheeler showroom, where a hesitant customer doubts how quickly a loan can be approved. As a live cricket match plays in the background, Bumrah’s run-up and delivery are perfectly timed with the LTF executive’s digital loan process. The ball hits the stumps just as the loan gets approved – dramatizing real-time credit underwriting powered by LTF’s AI/ML-driven engine, Project Cyclops.
The offering highlights include:
- Instant approvals
- Maximum loan eligibility
- Affordable EMIs starting from ₹2,199 per lakh
Kavita Jagtiani, Chief Marketing Officer at LTF, said, “This campaign is sharp, impactful, and designed to mirror the speed of our two-wheeler loans. Bumrah’s persona perfectly embodies our message: swift, decisive, and precise.”
The campaign is part of a 13-city Integrated Marketing Campaign (IMC) spanning outdoor branding, airport and metro activations, inflight ads, digital engagement, a WhatsApp loan bot, and a gamified ‘Bowl Like Bumrah’ contest. Fans can also win Bumrah-signed merchandise through influencer-led contests and promotions.
