L&T Finance has rolled out a new digital awareness initiative, ‘Sachet with Sachet’, aimed at promoting cyber safety and helping users navigate the growing risks of online financial fraud. Anchored by its financial literacy mascot, Sachet Kumar, the campaign focuses on educating users about common digital scams while encouraging safer online financial behaviour.

At the heart of the initiative is a dedicated microsite, Ltfsachet.in, designed as an interactive learning hub. The platform offers practical tools and resources that simplify complex cyber safety concepts for everyday users. One of its standout features is a link verification tool that allows individuals to check suspicious URLs. Using a colour-coded risk indicator, the tool helps users quickly understand whether a link may be unsafe.

The microsite also hosts interactive quizzes that replicate real-world fraud scenarios. These cover key areas such as UPI-related scams, phishing attempts, deepfake misuse and advance-fee frauds. By placing users in simulated situations, the initiative aims to improve awareness and decision-making in real-time digital interactions.

To encourage engagement, participants who complete the learning modules receive a digital recognition badge, reinforcing positive cyber safety habits. Additionally, the platform includes an educational library featuring short videos and learning modules that guide users on how to identify, avoid and respond to online financial threats.

Commenting on the campaign, Kavita Jagtiani, Chief Marketing Officer at L&T Finance, highlighted that the initiative addresses the increasing sophistication of cyber fraud by offering simple, accessible tools that help users build safer digital practices.

The campaign is being amplified through social media, influencer collaborations, podcast-style content and on-ground interactions, driving conversations around cyber safety and financial awareness as users head into the new year.