LTIMindtree has announced a significant brand transformation, unveiling a new identity and market positioning as it prepares to rename itself LTM Limited, subject to shareholder and regulatory approvals. The move marks a defining milestone for the company as it sharpens its focus on delivering differentiated value in an increasingly AI-driven business landscape.

With its new positioning as “The Business Creativity Partner,” LTM aims to go beyond traditional IT services by blending advanced technology capabilities with deep domain expertise and human insight. The company believes that in the era of the Agentic Enterprise, access to technology alone is no longer a competitive advantage. Instead, meaningful outcomes are driven by how creatively and responsibly technology is applied to solve complex business challenges.

Central to the rebrand is LTM’s new call to action, “It’s time to Outcreate.” For clients, this represents a commitment to disruptive thinking, industry reimagination, and ownership of business outcomes through what the company terms Business Creativity. For partners, it signals collaboration to build scalable solutions that maximize impact without adding complexity. Internally, the philosophy encourages employees to adopt a creator’s mindset-leveraging AI and intelligent systems with confidence, intent, and accountability.

The refreshed identity reflects LTM’s ambition to position itself at the intersection of technology, creativity, and business strategy, aligning closely with evolving enterprise expectations around digital transformation and innovation.

Commenting on the rebrand, CEO and Managing Director Venu Lambu said the new identity captures both the company’s present capabilities and its future vision. He added that LTM’s goal is not just to help clients outperform the market, but to “Outcreate” it by unlocking new productivity paradigms and sustainable paths to value.