District by Zomato is turning nostalgia into marketing gold with its latest Instagram film featuring Zayed Khan. The spot references his iconic transformation scene from Main Hoon Na, where Lucky trades his rebellious persona for a clean-cut Lakshman look – this time with a modern salon twist.
In the film, Lucky experiments with multiple hairstyles before finally emerging as Lakshman, symbolizing a fresh start. The creative push promotes District’s newest feature that lets users search for and book top salons directly through the app.
https://www.instagram.com/reel/DOs0T2_jJR4/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Launched in 2024, District by Zomato has quickly become a go-to platform for urban experiences – from restaurant reservations and bill settlements to movie tickets, event passes, and curated activities. Its main competitor in this space remains BookMyShow.
As part of its premium positioning, District has also teamed up with HSBC as its exclusive banking partner for cultural events, including concerts, stand-up shows, dining pop-ups, and lifestyle gatherings.
With India’s going-out culture booming – fueled by first-time concert-goers, a growing urban population, and rising demand for curated experiences – District is doubling down on premium offerings. And now, it’s ensuring users can look their best while stepping out.