Lufthansa German Airlines, in collaboration with WPP Media, has launched the latest edition of its flagship experience-driven campaign – Lufthansa Insider – featuring popular Indian actress Sreeleela. This new chapter artfully blends Lufthansa’s premium travel philosophy with Sreeleela’s charisma, creating a culturally rich narrative designed to inspire today’s modern, experience-seeking travelers.

Crafted by Mindshare India in partnership with its UK teams, Insider Guide 2.0 repositions Lufthansa as more than just an airline – presenting it as a holistic travel-lifestyle brand that unites people, cultures, and unforgettable experiences. Set against the vibrant backdrop of London, the campaign celebrates the city’s cultural depth and lifestyle appeal, while seamlessly highlighting Lufthansa’s hallmark qualities: premium service, global connectivity, and aspirational travel.

Targeting India’s emerging class of premium travelers who value immersive and authentic journeys, the campaign follows Sreeleela as she explores the heart of London, guided by UK-based content creator Anastasia. Together, they uncover lesser-known cultural landmarks, lifestyle destinations, and culinary treasures – offering viewers a perspective of London rarely captured by conventional tourism narratives.

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Brand Voices on the Campaign

Sng Ju Stephanie, Head of Marketing – South Asia, Southeast Asia & Pacific, Lufthansa Group, shared:

“We’re thrilled to introduce Lufthansa Insider 2.0, our latest experience-led campaign, developed alongside Mindshare India and brought to life by the incredibly talented Sreeleela. This initiative embodies Lufthansa’s identity as a true travel-lifestyle brand – one that values connection, curiosity, and world-class experiences. Through innovative storytelling and genuine influencer collaboration, we are reimagining global brand partnerships and encouraging travelers to rediscover the joy of flying with Lufthansa.”

Amin Lakhani, President – Client Solutions, WPP Media South Asia, added:

“For this edition of Insider 2.0, our teams across WPP Media India and the UK united with a singular vision – to deliver an extraordinary campaign for Lufthansa. From mapping consumer behavior to embracing cultural nuances, every element was crafted to reflect Lufthansa’s premium travel experience. This campaign is a prime example of how travel, culture, and creator-led storytelling can come together to create powerful cross-border brand engagement.”