Athleticwear brand to enter Indian market with stores and online presence via Tata CLiQ Luxury and Fashion
lululemon, the globally renowned athletic and lifestyle brand, has announced a strategic partnership with Tata CLiQ to mark its official entry into the Indian market in the second half of 2026.
As part of the agreement, Tata CLiQ will serve as lululemon’s franchise partner in India, overseeing the launch of the brand’s first brick-and-mortar store as well as dedicated e-commerce platforms through Tata CLiQ Luxury and Tata CLiQ Fashion.
What to Expect
The launch will bring lululemon’s full product range to Indian consumers, including:
- Athletic and lifestyle apparel
- Footwear
- Performance and everyday accessories
lululemon’s presence will extend beyond retail, incorporating:
- Brand activations
- Community-focused events
- Local wellness initiatives aimed at engaging fitness-conscious consumers
Leadership Speaks
André Maestrini, Executive Vice President – International, lululemon, stated:
“Bringing lululemon to India has been a part of our market expansion roadmap for a number of years and represents an exciting milestone in our international growth journey.”
“As a brand rooted in wellbeing, we look forward to connecting with India’s guests and communities and supporting their active lifestyles through incredible products and experiences.”
The partnership marks a significant step in lululemon’s global expansion strategy, and taps into India’s rapidly growing interest in health, wellness, and premium activewear. Through Tata CLiQ’s established digital and retail infrastructure, lululemon aims to seamlessly blend performance wear with mindful living for Indian consumers.
