In a landmark move for women’s financial empowerment, LXME, India’s leading women-focused financial platform, has launched LxmePay, the country’s first UPI payment solution designed exclusively for women. Alongside the launch, the platform unveiled ‘Main Lxme Hoon: The Pink Revolution’, a campaign celebrating women taking charge of their financial journeys.
More than a payments app, LxmePay combines seamless transactions with intelligent tracking, automated savings, and unique rewards like free digital gold, helping women move confidently from spending to investing.
The campaign film, “Main Lxme Hoon”, tells the story of a homemaker and a young professional, both navigating financial responsibilities and aspirations. Their shared mantra:
“Main Lxme hoon. Apne ghar ki bhi. Khud ke sapno ki bhi.”
(I am Lxme. For my home. For my dreams.)
Conceptualised by Mox Asia, led by Nirmika Singh and Tulsi Bavishi, the campaign draws on real experiences and is crafted by a predominantly female team for authenticity. It is also available in Telugu and English to ensure wider reach.
Priti Rathi Gupta and Ridhi Doongursee, LXME’s Founder and Co-founder, said:
“LxmePay is the first step in a financial revolution for women, turning daily transactions into wealth-building opportunities.”
Nirmika Singh added:
“‘Main Lxme Hoon’ is an emotional revolution, empowering women to own their financial stories.”
With LxmePay and The Pink Revolution, LXME strengthens its mission of financial inclusion, inspiring women across India to claim their independence and confidently declare: “Main Lxme Hoon.”
