Maars Communicates, a Mumbai-based PR and communications agency, has been appointed as the strategic communications partner for BabyOrgano, an Ayurvedic wellness brand focused on children. The association follows BabyOrgano’s recent ₹20 crore ($2.4 million) pre-Series A funding round led by RPSG Capital Ventures, with participation from Sauce.vc.
The investment will support BabyOrgano’s expansion across product innovation, marketing, and distribution as the brand targets ₹100 crore in revenue by FY27. With a community of over one million parents and a 40% repeat purchase rate, BabyOrgano has emerged as one of India’s most trusted players in Ayurveda-led child wellness.
Mausam Shah, founder and director – PR, Maars Communicates, said the partnership aligns with the agency’s commitment to purpose-driven brands. “BabyOrgano stands at the intersection of trust, tradition, and innovation. We are excited to amplify their mission and bring Ayurveda-based child wellness into mainstream conversations,” she noted.
Aayush Shah, co-founder and director – digital & business development, added that BabyOrgano’s growth reflects strong consumer trust and meaningful impact. “We look forward to building high-impact storytelling as the brand expands nationwide,” he said.
Ripul Sharma, COO, Natureovedic Consumers Pvt. Ltd., described the collaboration as timely for BabyOrgano’s next phase of growth. “As a leading kids’ D2C health and wellness brand built on science-backed Ayurvedic products, partnering with Maars will help us strengthen brand visibility and accelerate impact,” he said.
Maars Communicates, founded by Mausam and Aayush Shah, manages communications for more than 50 retainer clients across real estate, corporate, lifestyle, entertainment, creator economy, and AI-led businesses. Its portfolio includes work for MX Player, EPIC Channel, Lux Golden Rose Awards, WindMill Festival, PetFed, and kids’ brand R for Rabbit.
