New digital platform turns small victories into personalised animated stories
Maaza, Coca-Cola India’s beloved mango drink, has launched an innovative digital campaign titled ‘Meri Chhoti Waali Jeet’, encouraging people to celebrate everyday wins-no matter how small. Created by Ogilvy India, the AI-powered platform allows users to upload a photo and describe a personal victory. In return, it generates a customised Maaza-style animated video, bringing their small moment to life in a joyful, shareable way.
From finishing a long-overdue task to learning a new skill or acing a work presentation, the campaign highlights how these seemingly minor achievements deserve celebration. As Ajay Konale, director of marketing, nutrition category at Coca-Cola India and Southwest Asia, said, “Maaza is evolving with our consumers’ digital lives while staying rooted in delivering happiness.”
Actor couple Genelia and Riteish Deshmukh front the campaign, reflecting the essence of celebrating life’s small wins. Genelia shares how teaching her kids a dance step or completing a painting brings her joy, while Riteish highlights how nailing a recipe or a football trick lifts his spirits. Their relatable moments echo the campaign’s core message-small wins matter.
Ogilvy India’s CCO, Sukesh Nayak, added, “In a complex world, Maaza stands for the power of simple joys. This platform is a digital ode to recognising every little triumph that contributes to happiness.”
The campaign offers a fresh, interactive way for consumers to engage with the brand, reinforcing Maaza’s new positioning as the perfect treat for life’s everyday victories.
