The agency will lead Zouk’s traditional and digital media strategy to strengthen its market presence.
Madison Media Alpha, a division of Madison World, has been appointed as the media agency of record (AOR) for Zouk, following a competitive multi-agency pitch. Under this mandate, the agency will oversee both traditional and digital media responsibilities, aiming to boost the lifestyle brand’s visibility across high-impact consumer touchpoints.
The partnership kicks off at a pivotal moment for Zouk, which is currently running a bold, high-energy campaign across major media channels, including the IPL, Connected TV, Google, and Meta. This marks a significant media investment for the brand as it accelerates efforts to connect with style-conscious and socially aware young consumers.
Zouk, known for its handcrafted, proudly Indian, and 100% vegan product range, offers a unique blend of vibrant Indian aesthetics with modern functionality. Its lineup includes laptop-friendly office bags, slings, travel luggage, and backpacks—designed to simplify daily life while celebrating individuality and Indian craftsmanship.
Disha Singh, Co-Founder of Zouk, shared her excitement about the partnership:
“We’re thrilled to collaborate with Madison Media Alpha at a time when Zouk is scaling up its brand narrative through an ambitious campaign across IPL, digital, and CTV. Madison’s strategic acumen and media expertise will be key as we aim to reach millions of new consumers and further solidify our identity as a proudly Indian, 100% vegan lifestyle brand.”
Vikram Sakhuja, Group CEO of Madison Media & OOH, commented:
“It’s a pleasure to join forces with Zouk, a brand that represents innovation, sustainability, and style. Our data-led, creative media strategies are well aligned with Zouk’s mission. We’re excited to amplify their presence and engage a new generation of conscious consumers.”
With this partnership, Zouk is set to deepen its footprint in the lifestyle segment, backed by Madison’s expertise in creating integrated, performance-driven media solutions.
