The agency will manage traditional media duties, including TV and Print

Madison Media Sigma, a division of Madison World, has secured the media agency-on-record (AOR) mandate for The Sleep Company. As part of the engagement, the agency will oversee the brand’s traditional media planning and buying, spanning TV and print.

The Sleep Company is a comfort-tech brand known for its SmartGRID technology, offering a range of products including mattresses, pillows, recliners, and ergonomic chairs. With this partnership, Madison Media will aim to amplify the brand’s reach, awareness, and impact through strategic media interventions.

Vanita Keswani, CEO, Madison Media Sigma, shared, “We are thrilled to partner with a disruptive and innovation-led brand like The Sleep Company. We look forward to leveraging our strategic media expertise to support their growth across traditional and emerging platforms.”

Commenting on the appointment, Ripal Chopda, CMO, The Sleep Company, said, “At The Sleep Company, our mission is to redefine how India sleeps and sits, through innovation and a consumer-first approach. As we scale nationwide, impactful media execution becomes crucial. We’re excited to have Madison Media onboard as our traditional media partner. Their strategic strength will be key in building brand awareness and accelerating our next phase of growth.”