Madison Media has secured the integrated media mandate for Navi, following a competitive multi-agency pitch. The account will be handled out of Madison’s Bengaluru office and spans the full media spectrum – including offline, digital, out-of-home and activation duties.
Navi Limited, founded in 2018, is a tech-driven financial services company offering lending, payments, insurance and investment products through the Navi app. With this mandate, Madison Media will support Navi in strengthening its brand presence, scaling communication across platforms and ensuring a unified narrative for its growing suite of financial solutions.
Dinesh Rathod, CEO, Madison Media Omega, said, “We are delighted to be entrusted with Navi’s media responsibilities. The brand has consistently worked toward simplifying finance for millions of Indians, and we look forward to crafting impactful media strategies that accelerate their vision and deliver strong, measurable outcomes.”
Sharing the brand’s perspective, Rajiv Naresh, MD & CEO, Navi (formerly Navi Technologies), added, “We are pleased to partner with Madison Media as we continue to build Navi’s footprint across India. Their strategic depth and integrated capabilities will help us drive a cohesive and scalable brand presence across channels.”
The win strengthens Madison Media’s portfolio within the fintech and financial-services segment, while Navi continues its push toward expanding digital access to finance through simple, transparent and user-friendly products.
