Madison Media Infinity has been appointed as the media agency of record (AOR) for Samsonite India following a competitive review process. The agency will manage the brand’s complete media portfolio including television, print, radio, cinema, outdoor, and digital platforms.

This strategic partnership encompasses all Samsonite India brands, including its flagship Samsonite line, American Tourister, and Kamiliant collections. The comprehensive nature of the account makes it a significant win for Madison Media Infinity, a division of the larger Madison World communications group.

“Samsonite has always been at the forefront of creating high-quality, durable luggage with a strong focus on innovation,” noted Anushree Tainwala, Vice President of Marketing at Samsonite India. “This strategic partnership with Madison, known for their impactful and integrated media strategies, is a perfect match to further propel our brand’s leadership in the market.”

The travel luggage company, a subsidiary of global leader Samsonite International, continues to adapt its product offerings to meet evolving consumer preferences in the competitive luggage and travel accessories market.

Abhik Banerjee, COO of Madison Media Infinity, expressed enthusiasm about the new relationship, stating: “We are excited to partner with Samsonite India and look forward to driving impactful media strategies across both traditional and digital platforms to strengthen their brand presence.”