The Mahindra Group has announced the appointment of Asha Kharga as Chief Customer Officer of Mahindra Holidays & Resorts India Ltd. (MHRIL), effective July 1, 2025. Currently serving as the Group’s Chief Customer Officer, Kharga brings over 28 years of experience in building premium, customer-centric brands. She will lead MHRIL’s brand transformation, guest experience innovation, and marketing strategy as the company expands its resort footprint. Leaders across Mahindra Group highlighted her expertise in aligning brand vision with customer experience, calling her appointment key to driving growth and delivering exceptional hospitality.