Up to 50% off as festive season fuels India’s travel boom
MakeMyTrip has rolled out its much-awaited year-end “Travel Ka Muhurat” sale, starring long-time brand ambassadors Alia Bhatt and Ranveer Singh. The new campaign blends exaggerated humour with festive excitement, urging Indians to book their next getaway at the “right time.”
Starting October 29, the month-long sale offers discounts of up to 50% on flights, hotels, cabs, and holiday packages. The promotion aligns with India’s busiest travel period – from mid-November to early January – which brings together Diwali’s conclusion, Christmas and New Year vacations, school breaks, and the onset of wedding season.
This festive stretch traditionally sees a surge in travel activity, boosted by pleasant winter weather across much of the country. As a result, major travel platforms like MakeMyTrip, Cleartrip, Yatra, and Booking.com typically record significant spikes in bookings during this time.
Reprising their roles as the faces of MakeMyTrip, Bhatt and Singh add star power and familiarity to the campaign. The pair has represented the brand for nearly a decade, making them synonymous with the platform’s promise of convenience and trust.
In a market crowded with travel apps and booking options, MakeMyTrip’s combination of celebrity appeal, humour, and value-driven offers helps it stand out. With this campaign, the company aims to capture the festive spirit and solidify its position as India’s go-to travel companion.
