Sugar Free D’lite has unveiled a festive Rakhi campaign featuring popular creators Mallika Dua and Chetan Goel, combining sibling humor with a health-conscious twist. The campaign promotes the brand’s limited-edition Rakhi Gift Packs through a quirky digital film and the hashtag #CaloriesSeRaksha.
The film takes a comedic turn on the classic matrimonial ad, as Mallika Dua searches for a bride for her brother-only to spark a light-hearted sibling face-off. The storyline captures the relatable banter of Raksha Bandhan while also reflecting today’s shift toward mindful celebrations.
With sugar consumption reportedly spiking by nearly 30% during Indian festivals, Sugar Free D’lite’s curated gift packs offer a smarter alternative. Packed with zero-added-sugar cookies and chocolates, the offerings cater to those who seek festive indulgence without compromising on health. Whether it’s a fitness-conscious brother or a sister mindful of sugar intake, the brand aims to deliver flavour and wellness in one thoughtful box.
Tarun Arora, CEO and Whole-Time Director, Zydus Wellness, said, “With #CaloriesSeRaksha, we’ve reimagined gifting to align with evolving lifestyles. Mallika and Chetan bring authenticity and charm that make the campaign truly resonate.”
The Rakhi gift packs are now available on Blinkit, Flipkart, and in leading modern trade outlets across India.
