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Marico Reports 19% Growth in A&P Spends in Q2 FY26

Marico Reports 19% Growth in A&P Spends in Q2 FY26

Revenue rises 31% YoY to ₹3,482 crore, driven by strong domestic and international performance.

Marico has announced its Q2 FY26 financial results, reporting a 19% year-on-year increase in advertising and promotion (A&P) spends. The company continued to invest in brand building despite elevated input costs and margin pressures.

Revenue from operations grew 31% YoY to ₹3,482 crore, supported by a 7% domestic volume increase and 20% constant currency growth in its international business.

The India business delivered revenue of ₹2,667 crore, up 35% YoY, aided by price hikes in core categories following inflation in key raw materials. The international business maintained its steady momentum, reporting 20% constant currency growth across major markets.

Gross margins contracted by approximately 810 basis points YoY due to a high comparison base and persistent inflation in key commodities. Marico increased its A&P investments by 19% YoY to strengthen long-term brand equity and support diversification initiatives. As a result, EBITDA grew 7%, though EBITDA margin declined by around 350 basis points to 16.1%.

Profit after tax (PAT) stood at ₹420 crore, marking an 8% YoY increase, while reported PAT came in slightly lower compared to the previous year.

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