MARS Cosmetics has unveiled its latest offering, the Cloud Kiss Soft-Matte Lipstick, with a unique and visually captivating launch. The campaign centered around a hot air balloon activation staged at sunrise, symbolizing the lipstick’s signature cloud-soft texture.
The highlight of the activation was a live proposal taking place inside a MARS-branded hot air balloon. A couple boarded the balloon in the early morning, and mid-air, the proposal unfolded, simultaneously revealing the new lipstick. The brand creatively used this moment to translate the product’s soft-matte formulation into an experiential narrative, emphasizing lightness, elegance, and sophistication.
The entire event was captured using drones and aerial cameras, producing cinematic visuals for use across MARS Cosmetics’ upcoming campaign assets. The brand’s marketing team described the launch as a reflection of its commitment to merging comfort and functionality in its products. “Cloud Kiss is more than a product launch; it embodies our focus on innovation, creativity, and delivering balanced formulations that offer both efficiency and comfort,” they stated.
By choosing an early morning sky setting with cloud formations as a backdrop, MARS Cosmetics reinforced the product’s theme of softness and ethereal appeal. The campaign aimed to create a memorable sensory experience while highlighting the lipstick’s unique qualities.
The Cloud Kiss Soft-Matte Lipstick will soon be available across MARS Cosmetics’ retail outlets in India, offering beauty enthusiasts a blend of luxury, comfort, and creativity in a single product.
