Maruti Suzuki India Limited has officially entered India’s mass-market electric vehicle space with the launch of its first all-electric SUV, the e Vitara, marking a major milestone in the brand’s mobility journey. Introduced at an introductory price of ₹10.99 lakh under an innovative Battery-as-a-Service (BaaS) model, the e Vitara aims to make EV ownership more accessible by significantly reducing upfront costs.
Under the BaaS structure, customers pay a separate battery usage charge of ₹3.99 per kilometre, calculated on an assumed average daily usage of 60 km. The dual-loan financing model removes the need to purchase the battery upfront, lowering the entry barrier for first-time EV buyers. The introductory pricing applies to the 49kWh variant and excludes statutory costs such as road tax, insurance and registration. The scheme is subject to approval by banks, NBFCs and other financing partners.
Positioned as Maruti Suzuki’s first mass-market battery electric vehicle, the e Vitara is built on a dedicated electric platform and offers an ARAI-certified range of up to 543 km. The company has highlighted a reliable charging ecosystem and flexible ownership models as key pillars of the offering, aligning with evolving consumer expectations around electric mobility.
Bookings for the e Vitara have opened at a token amount of ₹21,000. Customers can explore the vehicle, book test drives and place orders through NEXA showrooms nationwide or via the official NEXA website.
With the e Vitara, Maruti Suzuki takes its most decisive step yet into electric mobility. The launch signals the brand’s intent to transition from conventional dominance toward a cleaner, technology-driven future, while leveraging its scale to accelerate EV adoption in India.
