MasterChow has launched a new campaign, “Not Mangaya, Ghar Pe Banaya,” featuring chef Ranveer Brar, as it transitions toward a wider Asian flavour identity. The campaign reflects the brand’s growing ambition to position itself as the “Masters of Asian Flavours,” showcasing an expanded portfolio inspired by Japanese, Thai, Korean and Chinese cuisines.
The series of films-set to roll out in phases-spotlight everyday cooking moments, with Brar demonstrating how MasterChow’s ready-to-cook range transforms simple home meals into flavourful Asian dishes without the need for restaurant takeaway. From quick stir-fries to noodle bowls, the visuals emphasise how effortless and exciting Asian cooking can be when the right flavours are within reach.
Vidur Kataria, co-founder of MasterChow, reiterates this vision by highlighting the brand’s mission to simplify Asian cuisine for Indian households. Over the years, MasterChow has developed sauces, noodles and meal bases that demystify the cooking process while retaining bold, restaurant-style flavours. The new campaign continues this narrative, encouraging consumers to trust their own kitchen skills and enjoy the satisfaction of preparing Asian-inspired meals at home.
By focusing on convenience without compromising authenticity, the campaign reinforces MasterChow’s role in redefining modern home cooking. With its expanded range and accessible approach, the brand aims to inspire more households to explore Asian flavours confidently and creatively-one easy, flavour-packed dish at a time.
