M&C Saatchi Group ANZ has promoted Emma Robbins to Group Chief Creative Officer following the departure of Steve Coll after two years with the agency. Robbins, who previously served as CCO Melbourne and ECD, has led award-winning campaigns for brands like Commonwealth Bank, Lifeblood, and the Minderoo Foundation. In her expanded role, she will oversee the group’s creative vision and output, reporting to CEO Dani Bassil. Prior to M&C Saatchi, Robbins held creative leadership roles at The Shannon Company and Clemenger BBDO and was named B&T’s Creative Woman of the Year in 2024.