Over 400 branded cabs take to the streets in Delhi, NCR, Lucknow, and Kolkata to promote the limited-edition offering.
In a dynamic fusion of fandom and out-of-home innovation, McDonald’s India (North & East) has launched an on-ground campaign to celebrate the release of its latest limited-edition item – The Ranveer Singh Meal. The campaign features none other than Bollywood icon and the brand’s official ambassador, Ranveer Singh.
As part of the campaign, over 400 cabs have been deployed across Delhi, NCR, Lucknow, and Kolkata. Each vehicle is vibrantly wrapped in McDonald’s branding, showcasing towering cutouts of Ranveer Singh alongside the iconic Golden Arches. These mobile installations are designed to turn heads, generate excitement, and spark curiosity around the new meal.
The cabs are strategically routed through high-footfall areas such as India Gate, Noida Sector 18, MG Road (Gurugram), Mani Square, Hazratganj, and Gomti Nagar – ensuring maximum visibility among urban youth, college-goers, and working professionals.
Rooted in “fan truths” and inspired by the global Famous Orders platform, this cab branding initiative builds on the recent announcement of Ranveer Singh as McDonald’s brand ambassador. It captures real customer love for McDonald’s classics and reimagines those moments of joy through high-impact, street-level visibility.
What’s in ‘The Ranveer Singh Meal’?
Available for a limited time across all McDonald’s restaurants in North and East India, the meal includes:
- McVeggie or McChicken (Xplode): Both burgers feature a bold new chilli and creamy Xplode sauce, finished with crispy onions.
- Golden Crispy Pops: Bite-sized, crunchy potato pops perfect for snacking.
- Bobaaa Blast Drink: A refreshing beverage with a generous scoop of popping boba pearls – fun, flavorful, and sippable.
With this mobile campaign, McDonald’s India (North & East) is not just delivering food – it’s delivering moments of joy, fandom, and flavour, straight to the streets.
