McDonald’s India – North and East, operated by Connaught Plaza Restaurants Pvt. Ltd. (CPRL), is redefining print advertising with an AR-powered campaign for its Signature Burger range. By scanning the newspaper ad with a smartphone, consumers can see the burgers come alive in animated detail, showcasing layers, textures, and ingredients in a visually immersive way.
This innovative approach transforms traditional print from a static medium into an experiential touchpoint, designed to spark cravings and encourage social sharing. It also positions McDonald’s at the forefront of India’s flavour-flex era, merging technology with food storytelling to engage digitally savvy audiences.
The campaign introduces the New Signature Collection, featuring two premium burgers priced at INR 239 each. The Cheesy Mushroom burger combines a rich mushroom patty with Italian sauce, crisp lettuce, and tangy gherkins on a protein bun. The Cheesy Chicken burger pairs a flame-grilled chicken patty with a juicy egg patty, habanero sauce, gherkins, and lettuce, offering a multi-layered indulgence.
True to McDonald’s ‘Proudly Indian’ philosophy, all ingredients-from lettuce and mushrooms to chicken and eggs-are sourced from trusted Indian suppliers, supporting local partners while ensuring freshness and flavours tailored to Indian tastes.
With this AR-led initiative, McDonald’s not only pushes creative boundaries but also demonstrates how legacy media can deliver modern, interactive storytelling. The New Signature Collection is now available across North and East India for dine-in, takeaway, drive-thru, and delivery via third-party platforms.
