‘Say Hello with Raffaello’ highlights heartfelt gestures and everyday romance
Ferrero launches new Raffaello film with Medha Shankr
Ferrero India, a part of the global Ferrero Group, has unveiled a new campaign for its premium offering, Confetteria Raffaello, titled “Say Hello with Raffaello.” The campaign features actor Medha Shankr, continuing her association with the brand, and celebrates small, meaningful moments through simple, heartfelt gestures.
A story of love and connection
Set in a café, the new film captures a slice of romantic life. Medha Shankr is seen on a casual coffee date with a young man. He surprises her with a hand-drawn portrait, and when she reacts, he offers her a Raffaello and asks, “Be mine forever?” She responds with a smile and a soft “yes.” The film concludes with her line:
“Even when you’re not listening, love is calling your name out.”
The narrative emphasizes Raffaello’s essence-a delicate treat symbolizing love, warmth, and thoughtful connection. The product’s signature elements-coconut flakes, creamy filling, and a whole almond—are subtly showcased throughout.
Building on the emotional universe
Zoher Kapuswala, Marketing Head – Pralines, Ferrero India, shared:
“With our latest film, we continue to build on Raffaello’s emotional universe-one that’s pure, soft, sincere, and deeply relatable. With Medha Shankr representing the brand, this story captures everyday romance in a way that feels authentic and meaningful.”
Available nationwide
Raffaello is offered in two convenient pack sizes:
- 15-piece pack at Rs 495
- 3-piece pack at Rs 99, ideal for gifting, sharing, and self-indulgence
The product is available at modern trade outlets, e-commerce platforms, and other retail channels across India.
