Focus on reputation, market presence, and impactful storytelling
Medusa Beverages, a leading name in the premium beer segment, has announced a strategic partnership with One Source, an integrated marketing consultancy. The collaboration aims to enhance reputation management, strengthen strategic communication, and amplify Medusa’s brand presence across key markets in India.
About Medusa Beverages
Founded in 2017, Medusa entered the Indian beer landscape with a mid-strength lager (5.9% alcohol content), designed to suit evolving consumer tastes. Within six years, the brand has emerged as the third-largest beer company in Delhi, capturing a 7% market share.
Product Portfolio:
- Medusa Beer
- Medusa Air
- Medusa Premium Strong Ale
- Medusa x Warner Bros.: House of the Dragon Beer
Campaign Leadership
At One Source, the Medusa account will be led by Dyutiman Basu, reporting to Honey Mehra and the national corporate communication team. The focus will be on building brand equity through purpose-driven storytelling and consistent public engagement.
Leadership Commentary
Avneet Singh, Founder & CEO, Medusa Beverages:
“At Medusa, we’ve always pushed boundaries to create a distinctive beer-drinking experience. As we grow our footprint, this partnership with One Source will help us craft powerful narratives, engage consumers more deeply, and reinforce our position as an industry leader.”
Sandeep Rao, Managing Director, One Source:
“Medusa Beverages has played a transformative role in redefining India’s beer culture. Our goal is to align with their business vision and deliver communication strategies that resonate across audiences. We’re excited to help Medusa build a brand story that truly connects with beer lovers nationwide.”
Strategic Objectives:
- Strengthen Medusa’s reputation in competitive markets
- Craft compelling communication campaigns
- Expand brand visibility and engagement
- Support long-term category leadership positioning
As Medusa Beverages continues to disrupt the premium beer space, this partnership with One Source reflects its commitment to shaping culture, engaging audiences, and leading through innovation and storytelling.
