The campaign captures a familiar Indian family moment, where a daughter is unexpectedly saved by her father after sneaking a sip of beer.

Medusa
Medusa Beverages has launched its Father’s Day 2025 campaign, shining a spotlight on the subtle, often unspoken connections between fathers and their children. Drawing inspiration from a typical Indian household scene, the campaign tells the story of a daughter secretly enjoying a beer-only to be discreetly saved from getting caught by the last person she’d expect: her father.

The film opens with a young woman savoring a Medusa beer late at night in her room. When she hears a sudden noise, she quickly stashes the empty cans in a drawer. The next morning, her mother enters the room looking for a misplaced watch and reaches toward the same drawer. The daughter braces for trouble-but to her surprise, it’s empty. Just then, the camera reveals her father, smiling knowingly, as he remarks: “Baap baap hi hota hai.” The moment lands with a mix of humor and warmth, acknowledging the quiet yet powerful support fathers often offer-even in moments of youthful mischief.

Commenting on the campaign, Gaurav Sehgal, vice president – marketing at Medusa Beverages, shared:
“With this film, we wanted to steer away from the usual gifting tropes or overly emotional stories. Instead, we aimed for something light-hearted, relatable, and deeply rooted in Indian family culture. ‘Baap baap hi hota hai’ isn’t just a tagline-it reflects a cultural reality. Fathers often express their care in subtle, surprising ways. And what better way to show that than through a fun, unexpected beer moment? It perfectly embodies Medusa’s personality – bold, playful, and unmistakably familiar.”

The campaign is currently running on Instagram, encouraging users to engage and share their own playful and heartfelt memories in celebration of Father’s Day.