Meesho is pushing the boundaries of conversational commerce with the launch of “Vaani – Your Meesho Dost,” a Gen-AI powered voice assistant designed to make online shopping feel as natural as talking to a shopkeeper.

Built for users who are more comfortable with offline-style interactions, Vaani allows shoppers to speak their needs instead of typing or endlessly scrolling. From product discovery to final purchase, the assistant guides users through the entire journey using natural voice conversations.

What makes Vaani stand out is its ability to understand intent, ask follow-up questions, and refine recommendations in real time-just like a human salesperson. It doesn’t just show products; it explains them, shares reviews, and helps users make decisions confidently. The goal is simple: reduce friction and increase trust in digital shopping.

On the tech front, Meesho has built Vaani using a multi-agent AI architecture, enabling it to handle complex, multi-step conversations seamlessly. Combined with regional language models, the assistant is tailored for India’s diverse user base, making it more inclusive and accessible.

It also leverages on-device processing and edge computing, ensuring faster responses and cost efficiency-critical for scaling across millions of users. With multi-modal capabilities, Vaani can interpret both voice inputs and on-screen context, creating a smoother and more intuitive experience.

With over 251 million annual transacting users, Meesho is doubling down on AI-led innovation. Vaani isn’t just a feature-it’s a strategic move to bridge the gap between Bharat’s offline shopping behaviour and digital commerce.

Because in India, shopping has always been a conversation-and Meesho just brought that online.