Megha Soni has been elevated to Head of Brand Marketing for ixigo’s bus division, AbhiBus. In her new role, she will lead brand strategy to position AbhiBus as a national player, focusing on high-impact, ROI-driven initiatives within tight budgets. With over 15 years of experience across travel tech, FMCG, healthcare, and agri-business, Soni has held key roles at Gemini Edibles, Amway, and Coromandel International.