Team X, part of BBDO India, delivers an immersive print and digital push for the luxury marque.
Mercedes-Benz India has unveiled its festive campaign, Dream Days, conceptualised by Team X, part of BBDO India. Positioned as an ode to the nation’s dreamers, the campaign is anchored on the theme “A Dream is Never Too Far Away.”
Through this lens, the brand celebrates India’s aspirations – where every road, curve, and encounter reflects the pursuit of something greater.
To bring the idea alive, Mercedes-Benz rolled out an innovative front-page ad in The Times of India, placing the brand’s iconic steering wheel directly into the hands of readers. The tactile design transformed the newspaper into an immersive experience – “a test drive before the test drive” – engaging millions across the country.
Josy Paul, Chairman & CCO, BBDO India, explained:
“There’s a kind of electricity to dreams – the way people aspire, hope, and imagine their future. We tapped into that energy by letting readers feel the Star in their palms. An innovative front-page act to connect with millions of dreamers and their future journeys.”
Pritish Nathaniel, Senior VP & India Market Lead, Team X BBDO India, added:
“With Dream Days, we wanted to transcend conventional automotive advertising. This is a campaign that celebrates the aspirations of India – a reminder that dreams don’t stand still; they move, rise, and challenge us to go further.”
The Dream Days campaign is rolling out nationwide across print, retail, CTV, digital, and social platforms, reinforcing Mercedes-Benz’s positioning as more than a luxury brand – but a companion to ambition and progress.
CREDITS:
Agency: Team X, part of BBDO India
Chairman & CCO: Josy Paul
Sr. Copywriter: Govind Pillai
Copywriters: Nimisha Vora, Adil Fateen Muhammad
Group Head (Art): Jobin George
Sr. Visualizer: Sayali Ovhal, Simran Naik
Sr. VP & India Market Lead: Pritish Nathaniel
Sr. Client Services Director: Roshan Shetty
Account Supervisor: Ritika Rathi
Account Managers: Anish Nair, Dhwani Modi
Studio Head: Hitesh Shah
Studio Team: Unmesh Patange, Ravendra Yemjala, Manoj Bankar
Production House: Ducktape Studios
Director: Ken Rolston
Executive Producers: Raylin Valles, Apratim Bhatnagar
Producer: Ashwarya Chawda
DA: Kkunal Jadhav
Media Agency: OMD
Assoc. VP, Media Planning: Yogesh Pawar
GM, Media Planning: Priti Thakore
Group Head, Media Planning: Jheel Bhavsar
