New TVC highlights emotional moments and introduces reusable packaging

Nestlé MILKMAID has unveiled its latest television commercial, celebrating the joy of creating homemade desserts with family. Directed by acclaimed filmmaker Ram Madhvani, the film captures the rich, creamy indulgence that MILKMAID brings to every sweet treat.

A key highlight of the campaign is the introduction of MILKMAID’s new reusable pack. Designed for everyday convenience, the pack allows consumers to easily use, store, and reuse the product-making dessert preparation simpler and more sustainable.

Manav Sahni, head of the dairy business at Nestlé India, said, “MILKMAID enjoys a timeless legacy that lives on in kitchens across India. With every generation, it has reinvented itself while staying true to the promise of great taste. With this film, we celebrate the joy of homemade desserts and show how MILKMAID’s signature taste continues to elevate every creation.”

Director Ram Madhvani added, “It’s always a pleasure to collaborate with a legacy brand like MILKMAID that has been part of our homes for generations. This film captures the heartfelt emotions that emerge when families come together to cook. It’s about turning everyday moments into cherished memories—made even sweeter with MILKMAID.”