Skechers has launched its newest GO WALK™ collection in India, featuring cricketer Mohammed Siraj and actor Alaya F as campaign ambassadors. The latest range reinforces the brand’s core focus on comfort-driven footwear designed for everyday movement.

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The new GO WALK lineup incorporates lightweight construction, responsive cushioning, shock-absorbent soles and breathable materials-elements crafted to support walking, travel and fitness routines. The campaign positions walking as a simple, accessible form of daily activity made easier and more enjoyable with the right footwear.

Rahul Vira, CEO, Skechers South Asia, said, “GO WALK represents Skechers’ commitment to effortless comfort, innovation and contemporary style. The collection makes walking feel energizing and natural, turning an everyday habit into a lifestyle experience. With Mohammed Siraj and Alaya F on board, we hope to inspire consumers to embrace walking as a mindful, empowering way to move-because at Skechers, We Define Comfort.”

Mohammed Siraj shared that comfort off the field is as essential as performance on it: “GO WALK offers adaptive cushioning and lightweight support that keeps my feet energized, whether I’m training, travelling or spending time with family. Every step feels smooth and natural.”

Alaya F added, “My days are packed with shoots, travel and constant movement. GO WALK’s cushioning and breathable, lightweight design make it easy to stay comfortable through long hours or casual days out.”

Using lifestyle-led storytelling and influencer-driven communication, Skechers aims to position GO WALK as part of daily routines, strengthening its comfort-first proposition in the Indian market.