Momentus Digital has announced the launch of MoAI, an agentic AI platform built to modernize digital advertising workflows by streamlining creative production, campaign management, and performance optimization across platforms such as Google Ads, Meta, and other DSPs.
Designed as an all-in-one automation and intelligence system, MoAI enables marketers to consolidate multiple operational steps into a single interface – from managing routine ad operations to generating creative assets and analyzing campaign insights.
A key feature of the platform is the AI Buddy, a workflow-guided assistant that offers suggestions based on campaign performance and can execute selected optimisation actions directly within Google or Meta accounts. The platform also includes Creative Fusion, a tool that generates, resizes, and localises static and video creatives for different formats, ensuring consistency and platform readiness.
Another component, Creative Insight Pulse, analyses visual elements from ad creatives to identify trends, patterns and performance indicators, helping brands understand what drives higher engagement and conversions.
Speaking about the launch, Arooshi Dharamdasani, CEO of Momentus Digital, said the platform solves a growing industry challenge: keeping up with the rising need for diverse, high-volume creatives demanded by algorithm-led advertising platforms. She added that MoAI helps brands scale faster while reducing manual workload and improving campaign effectiveness.
With the industry rapidly shifting toward creative-led optimization, Momentus positions MoAI as a structured, intelligent system that supports automation without removing human oversight – offering marketers agility, efficiency and data-backed decision control.
