The new range reimagines festive gifting with playful cracker-shaped chocolates and indulgent mithai-inspired fusions.
As India readies for Diwali, Mondelez India is adding a dash of novelty to festive gifting with the launch of Cadbury Celebrations Crackers and Cadbury Celebrations Fusions. The two new collections blend Cadbury’s signature indulgence with India’s festive traditions, offering consumers innovative ways to share joy this season.
The Cadbury Celebrations Crackers Pack captures the spirit of Diwali with chocolates shaped like festive crackers – each bite designed to evoke nostalgia, excitement, and celebration. Meanwhile, the Cadbury Celebrations Fusions Packbrings together the best of both worlds – classic Indian mithai flavours paired with Cadbury’s rich chocolate – creating a modern twist on traditional sweetness.
Nitin Saini, VP – Marketing, Mondelez India, said:
“Diwali has always been a special occasion for us at Mondelez India, as it embodies the spirit of Cadbury Celebrations. This year, with Crackers and Fusions, we’re deepening that emotional connection – one inspired by India’s festive energy and the joy of innovation. These launches are part of our continued effort to lead India’s festive gifting category with creativity and warmth.”
Available across retail stores, supermarkets, and major e-commerce platforms, the new range strengthens Cadbury Celebrations’ position as the go-to gifting choice for every Indian festival – turning every moment of togetherness into something sweetly memorable.