Creative communications agency Moshi Moshi has secured two major mandates – the digital marketing account for Rapido’s Ownly and the branding consultancy for Kusha Kapila’s Underneat.

For Ownly, Moshi Moshi will lead digital strategy, including content creation, social media management, performance marketing, influencer outreach, and community building. The campaigns will focus on localized storytelling to engage Bengaluru’s young, independent audience and position Ownly as the go-to choice for affordable ₹149 meals. The goal is to highlight authenticity, convenience, and value, moving away from discount-driven promotions.

Under its mandate for Underneat, the agency has developed a comprehensive brand identity, including visual design, aesthetics, and packaging. The refreshed look embodies the brand’s essence of comfort, inclusivity, and confidence, inspired by natural body forms and expressed through clean, minimal design. The packaging extends this philosophy, promising an immersive unboxing experience that aligns with Underneat’s belief – “the secret to good clothing.”

Ajay Bothra, co-founder and creative director of Moshi Moshi, said, “We approach every project with a deep understanding of a brand’s purpose and audience. For Ownly, our aim is to build a strong digital-first identity through authentic, localized narratives. With Underneat, the goal was to craft a distinct, emotionally resonant brand language rooted in inclusivity and elegance. Both collaborations reflect our commitment to fusing creativity and cultural relevance to help brands connect meaningfully with modern consumers.”