Motilal Oswal Financial Services (MOFS) has launched a new advertising campaign that uses humour to spotlight how bad advice-from unqualified sources-can go hilariously wrong, even for seasoned professionals. The campaign underscores the importance of expert-backed financial guidance.
The campaign has been conceptualised by Tonic Worldwide and brought to life by Piccolo Studios.
In the series of films, viewers see a variety of individuals-from professionals to everyday people-receiving bad advice in situations such as dating, fitness, surgery, driving, golf, and cricket. Each scenario humorously captures their confusion or disbelief, illustrating how misguided advice can lead to unexpected outcomes.
Through these relatable setups, the campaign introduces RIISE, MOFS’s integrated investment platform, which offers:
- Research-backed insights
- Dedicated financial advisors
- Reliable trading options
- – all within a single application.
The campaign will be promoted extensively across MOFS’s digital platforms, with a focus on driving app downloadsand boosting user engagement.
Commenting on the launch, Sandeep Walunj, Executive Director and Group CMO at MOFS, said:
“India’s equity markets are seeing unprecedented retail participation. Motilal Oswal is here to be a trusted partner in this journey-focusing on value-driven research, not just convenience. This campaign positions us as the first stop for informed investing.”
Chetan Asher, Founder and CEO of Tonic Worldwide, added:
“In investing, the gap between good and bad advice can mean prosperity or regret. These films tap into that insight while entertaining audiences. By showcasing common decision-making dilemmas, we make RIISE’s value clear and personally relevant.”
