Motorola India has launched a bold new campaign for its Motorola Razr 60, creatively highlighting the phone’s eye-catching design and public appeal. Conceptualised and executed by Only Much Louder (OML), the campaign features celebrities Milind Soman, Rithvik Dhanjani, and Aparshakti Khurana in staged public encounters that sparked widespread curiosity.

In a series of planned moments across high-traffic locations in Mumbai, the celebrities were seen casually flipping open the Razr 60 when suddenly approached by individuals acting as officials and escorted away. The dramatic scenes, filmed and shared by paparazzi platforms like Viral Bhayani, Voompla, and filmydhun, led to a wave of online speculation about the incidents’ true nature.

The mystery was later resolved when the celebrities posted behind-the-scenes images on Instagram, revealing the orchestrated stunt as part of a campaign celebrating the phone’s “cool quotient.” The staged events served to underline the Razr 60’s striking presence-so stylish, it supposedly causes a public stir.

The campaign gained further momentum through meme pages, influencers, and Bollywood-focused social accounts including trolls_official, thesarcasticpage, and sagarcasm. This buzz formed part of a larger integrated marketing push combining digital outreach with out-of-home (OOH) promotions. The Motorola Razr 60 is currently available on Flipkart.

Pankaj Malani, senior VP & revenue head at OML, said, “We wanted to explore the idea of visual distraction-what if a phone looked so good it became a public hazard? The response has exceeded all expectations.”