MR.DIY, one of Asia’s leading home improvement retailers, has launched its latest brand campaign, ‘Genie’, featuring actor and brand ambassador Rajkummar Rao in a fun, magical avatar. Staying true to its brand promise of fulfilling every wish through a vast range of affordable products, the campaign humorously declares – “You don’t need a genie when you have MR.DIY.”

The film picks up from the previous campaign where Rao played a witty reporter discovering the MR.DIY world. This time, he appears as a genie who realizes he’s out of a job – because MR.DIY already grants every household wish through its diverse product offerings across home improvement, décor, gifting, and utility categories.

Positioning MR.DIY as the “new-age genie”, the campaign cleverly highlights how the brand delivers real-life solutions – no magic required. With its catchy tagline, “Milega kya mat pooch, MR.DIY has sabkuch!”, it reinforces the retailer’s core promise of variety, value, and convenience under one roof.

A senior spokesperson at MR.DIY India said, “In this campaign, even a genie realizes his job is done because MR.DIY fulfills every need. Rajkummar Rao embodies our brand’s essence – relatable, versatile, and deeply connected to everyday Indian life. This film strengthens our message of offering more: more variety, more value, and more joy to our customers.”

With over 15,000 products across categories like home essentials, stationery, décor, toys, and gifts, MR.DIY continues to cement its reputation as a one-stop destination for smart, budget-friendly shopping. The ‘Genie’ campaign blends humor and imagination to celebrate MR.DIY’s everyday magic – making practical living both fun and affordable.