MR.DIY has rolled out its latest campaign featuring Rajkummar Rao, adding a playful twist to showcase the brand’s versatility and accessibility. Titled ‘Genie’, this film marks the second chapter in MR.DIY’s association with the acclaimed actor and continues building on the brand’s message of simplifying everyday shopping.
In the new ad, Rajkummar Rao takes on the role of a genie who hilariously discovers he’s no longer needed-because MR.DIY already fulfills every household requirement with real products instead of wishful magic. The narrative uses humor and relatability to emphasize that MR.DIY isn’t just another store-it’s the go-to solution for real, everyday needs.
The campaign reinforces MR.DIY’s offering of 15,000+ products, spanning categories such as home improvement, décor, utilities, stationery, and lifestyle, all with affordability and convenience at the core. Unlike relying on luck or a magical wish, customers can easily walk into an MR.DIY store and find exactly what they need, making it a true “new-age genie” for households.
This film follows the brand’s earlier July 2024 campaign where Rao played a witty reporter uncovering the depth of MR.DIY’s product range, delivering the catchy line: “Milega kya, mat pooch – MR.DIY has sab kuch.”
With a strong presence across Tier-II and Tier-III cities, MR.DIY continues its journey of positioning itself as a trusted, practical, and budget-friendly destination for home and lifestyle essentials – one campaign at a time.
