Cricketer Mahendra Singh Dhoni has officially joined ACKO as both a brand ambassador and investor, reinforcing the company’s mission to simplify insurance for modern India. Dhoni’s investment comes through his family office, Midas Deals, further deepening his involvement in the brand’s journey.
The collaboration is aimed at driving awareness around ACKO’s tech-first, customer-centric insurance solutions, known for breaking away from conventional industry complexity.
Sharing his thoughts on the partnership, MS Dhoni said, “As an automobile enthusiast, I’ve often found insurance to be unnecessarily complicated. ACKO brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I’m excited to support a brand that’s focused on trust and transformation.”
Varun Dua, Founder of ACKO, welcomed the former India captain, saying, “Dhoni’s association with ACKO isn’t just a brand collaboration-it’s a meeting of mindsets. He embodies the same values that define our company: trust, simplicity, and innovation. His presence reinforces our commitment to rewriting the insurance playbook in India. With Dhoni on board, we aim to make insurance more relatable, transparent, and truly loved by the people.”
The partnership is expected to boost ACKO’s visibility and consumer trust, while paving the way for greater accessibility and awareness around digital insurance products.
