Muthoot FinCorp has rolled out a witty new campaign featuring Shah Rukh Khan, reaffirming its position as India’s Original Gold Loan Specialist. Conceptualised by creative agency Moonshot, the three-film series humorously showcases how Muthoot FinCorp’s hassle-free gold loan process is so seamless, even a superstar like SRK can’t outshine it.
With over 3,700 branches and the Muthoot FinCorp ONE app, the brand offers instant loan access -sometimes through just a missed call. Each film captures everyday scenarios where SRK’s charm is almost overshadowed by Muthoot FinCorp’s smooth service:
- Film 1: A businessman seeks SRK’s help to impress a loan officer, but before he can make his pitch, Muthoot’s easy loan approval comes through. SRK smiles, knowing the outcome was never in doubt.
- Film 2: SRK dances to win over a manager for a friend’s loan – only to be upstaged by Muthoot’s simple process. “I knew this would happen,” he quips.
- Film 3: A friend in crisis calls SRK, but Muthoot FinCorp beats him to the rescue – even on a Saturday. “Friends are great, but smart borrowers choose Muthoot,” SRK concludes.
Shaji Varghese, CEO of Muthoot FinCorp, said, “We’re proud to continue empowering customers through accessible and innovative financial solutions, brought to life through SRK’s charisma.”
The multilingual campaign will run across TV, digital, print, outdoor, and on-ground activations in Hindi, Malayalam, Telugu, Kannada, Tamil, and Gujarati.
