Myntra, the Flipkart-backed fashion e-commerce platform, has expanded its footprint overseas with the launch of Myntra Global in Singapore, aiming to serve the country’s 650,000-strong Indian diaspora.
Explaining the move, Myntra CEO Nandita Sinha noted that the platform already sees nearly 30,000 monthly visitorsfrom Singapore. “We realized there’s strong organic interest. That insight drove our decision to launch operations specifically for this audience,” she said.
The newly launched Myntra Global platform will offer 35,000 styles from over 100 Indian brands, including popular names like Aurelia, Global Desi, House of Pataudi, Anouk, Rare Rabbit, and Bombay Dyeing.
Orders will be fulfilled within 4–7 days via third-party cross-border logistics from India.
The expansion places Myntra in competition with established e-commerce players in Singapore such as Shopee, Lazada, Amazon, Aliexpress, and Zalora, as it looks to build global brand affinity and tap into international demand for Indian fashion.
