Myntra has launched a witty new campaign for M-Now, its expedited delivery service that promises fashion and beauty essentials in ~30 minutes across Bengaluru, Delhi-NCR, and Mumbai. Conceptualised by DDB Mudra, the campaign stars Vihaan Samat, Sumukhi Suresh, Sakshi Shivdasani, and Ayesha Kanga, each known for their strong audience connect and relatable personas.
The campaign comprises two ad films that humorously portray everyday emergencies. In the first, set in a courtroom, Vihaan and Sumukhi arrive in pyjamas and slippers-minutes before testifying. Thanks to M-Now, they pull off a stylish transformation just in time. In the second film, Sakshi and Ayesha panic over an unexpected police mugshot with no makeup. M-Now swoops in with last-minute beauty fixes-lipstick, mascara, bronzer, and more.
“M-Now is built for today’s fast-paced lifestyles,” said Abhishek Gour, Senior Director, Marketing, Myntra.
“This campaign blends speed, humor, and style, positioning M-Now as the ultimate fashion and beauty emergency fix.”
Sumukhi Suresh shared, “It’s about confidence, style, and spontaneity-wrapped in a fun, relatable story.”
Vihaan Samat added, “We’ve all had last-minute panic moments-this campaign nails that with humor and heart.”
By turning everyday chaos into high-style moments, Myntra’s M-Now reinforces its value proposition: fast fashion delivered with flair, proving that looking great doesn’t have to wait.
