In the spirit of Ganesh Chaturthi – a festival that pulses through Mumbai with unmatched devotion and energy – Narayana Health SRCC Children’s Hospital has introduced a unique initiative: Health Ki Aarti. This campaign transforms traditional prayer into a celebration of good health, strong immunity, and the importance of preventive care.
At the heart of Health Ki Aarti is a simple yet powerful idea – turning devotion into a joyful reminder of wellness. The aarti is sung in the innocent voice of a child, creating a tone of hope, warmth, and positivity. Families are encouraged to sing along, or even craft their own renditions. The aarti is being widely circulated on radio, social media platforms, and is also available to stream on Spotify.
By blending India’s deep-rooted cultural traditions with the timely message of preventive healthcare, Narayana Health aims to inspire families to make wellness a central part of their festive celebrations.
Campaign Objectives
Conceptualized to position Narayana Health as a community-first, culturally rooted healthcare brand, Health Ki Aartifocuses on promoting health consciousness in a fun, festive, and family-friendly manner. The campaign is designed to:
- Drive emotional and cultural resonance during Ganesh Chaturthi.
- Encourage organic digital engagement and user participation.
- Reinforce Narayana Health’s commitment to preventive care and family wellness.
Leadership Speaks
Abhishek Misra, Country Head – Brand & Marketing, Narayana Health, said:
“Ganesh Chaturthi is a time of faith and family bonding, and we saw an opportunity to make health a natural part of that conversation. With Health Ki Aarti, we wanted to creatively merge devotion with awareness – using culture to instill the importance of preventive care, especially among young minds. By reaching families where they celebrate most, we’re reinforcing that good health is the greatest blessing Bappa can give us.”
Dr. Zubin Pereira, Facility Director, Narayana Health SRCC Children’s Hospital, Mumbai, added:
“At Narayana Health, we believe that prevention is as important as cure. Health Ki Aarti is our way of reminding families that good health is a true blessing. This campaign allows us to share that message in a joyful, culturally meaningful way.”
How to Participate
Consumers are invited to join the celebration in three easy steps:
- Search for Bal Ganesh Aarti on Instagram.
- Create your own aarti reel and tag @NarayanaHealthIndia.
- Use #BalGaneshAarti to spread joy – and stand a chance to win festive gifts.
Through Health Ki Aarti, Narayana Health invites everyone to come together in prayer, music, and celebration – making health not just a wish, but a part of every family’s festive tradition.
