NARS Cosmetics has officially announced Kaia Gerber as its Global Brand Ambassador, ushering in a new era for the iconic beauty house. The appointment strengthens a long-standing creative relationship between Gerber and NARS Founder and Creative Director François Nars, while reinforcing the brand’s vision of modern beauty rooted in timeless elegance.
Gerber will make her official debut for the brand in the upcoming Afterglow Lip Balm campaign, scheduled to launch in January 2026. Shot by François Nars himself, the campaign highlights their shared creative chemistry and reflects the brand’s commitment to authentic artistry and storytelling.
Commenting on the collaboration, François Nars described Gerber as a modern supermodel with the soul of a classic icon. He noted that her energy, joy, and love for the craft mirror the spirit of legendary supermodels who shaped the industry. According to him, photographing Gerber felt like revisiting the magic that first drew him to fashion and beauty-an experience defined by passion, creativity, and giving everything in front of the camera.
Beyond modeling, Kaia Gerber is one of the most influential talents of her generation, with a presence that spans fashion, film, television, and literature. Through her platform, Library Science, she actively supports emerging creatives, positioning herself at the intersection of beauty, culture, and art.
Sharing her excitement, Gerber revealed her personal connection to the brand. NARS was the first makeup brand she ever purchased, and François Nars was among the first to photograph her. Becoming the global face of NARS, she said, feels both surreal and deeply meaningful-marking a full-circle moment in her journey.
