Featuring LGBTQIA+ creator Lauren Robinson, the campaign champions visibility, colour, and authentic expression.
Nasher Miles, in partnership with Myntra, has launched its latest Pride campaign titled ‘Show Your Colour With Pride’, which went live on June 20. The campaign celebrates LGBTQIA+ identity, self-expression, and visibility through bold storytelling and impactful visuals.
This year, the spotlight is on Lauren Robinson-a voiceover artist, actor, drag performer, and LGBTQIA+ creator-who serves as the campaign’s lead voice. Sharing their personal journey, Lauren speaks to the deeper meaning of colour as a form of resistance, identity, and authenticity. “Colour has always been more than a vibe. It’s been my resistance. My expression. My truth,” they said.
In collaboration with Myntra, the campaign showcases Nasher Miles’ vibrant Zanzibar collection-known for its bold and expressive colours. The collection embodies the spirit of individuality and stands as a symbol of the brand’s alignment with Pride values.
Visually, the campaign uses a minimal white backdrop to let the colours-and the message-take center stage. One of its standout taglines, “Labels belong on luggage, not people,” reinforces the campaign’s call for embracing identity without judgment. Lauren’s wardrobe is styled to complement the luggage hues, creating cohesive, purposeful imagery.
‘Show Your Colour With Pride’ engages audiences through digital creatives, influencer-driven videos, and street-style vox pops-encouraging open conversations around confidence, identity, and acceptance.
In a striking physical activation, Nasher Miles and Myntra transformed the baggage claim carousel at Goa Airport into a Pride-themed visual experience. The installation, painted in rainbow colours, was designed to celebrate Pride in a high-visibility public space and was widely shared on social media to amplify reach.
“The alignment with the Pride community to celebrate their colours felt like a natural extension for us,” said Shruti Kedia Daga, Co-founder and Head of Marketing at Nasher Miles. “Colour is core to our brand, and partnering with Myntra helped us bring this vision to life in a bold, memorable way-especially with the airport activation.”
The campaign is currently live across Nasher Miles’ and Myntra’s digital platforms. Audiences are encouraged to join the movement using the hashtag #SHOWYOURCOLOURWITHPRIDE.
