NDTV is expanding its legacy of storytelling into live entertainment with the launch of the NDTV Good Times concert series, offering a platform for immersive cultural experiences across India.
The series aims to blend music, memory, and magic, curating iconic concerts that resonate with India’s young and diverse audiences. Performances will feature leading artists such as A.R. Rahman at the ghats of Varanasi, Sonu Nigam’s tribute to Mohammed Rafi at Dal Lake, as well as Shankar-Ehsaan-Loy, Jubin Nautiyal, and Neha Kakkar. Each concert is designed to create moments of connection, celebration, and cultural pride.
Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said, “NDTV has always stood at the intersection of storytelling and society. With NDTV Good Times, we bring that commitment to live culture and experiences – curating performances that entertain, inspire, and create lasting memories for audiences across India.”
Rahul Shaw, Chief Experiences Officer, NDTV, added, “Live experiences are the new heartbeat of global culture, offering deeply personal connections. NDTV Good Times reimagines this for India, bringing the nation’s finest artistes together in extraordinary settings, ensuring each performance becomes an unforgettable occasion.”
Leveraging NDTV’s extensive reach across broadcast, digital, and social platforms, the Good Times concert series promises to make live entertainment unmissable. In collaboration with ticketing partner District, NDTV Good Times aims to go beyond traditional concerts, shaping a modern cultural identity while redefining how India experiences music and live storytelling.
